Porsche AG posted a drop of 4 percent in July sales brought about by a decline in demand for the aging 911 sports car. Deliveries decreased from 11,169 a year earlier to 10,722 units last month.
The decrease comes as the company sets to launch a revamped version of the 911 in September at the IAA in Frankfurt. It also marked the first monthly decline in vehicle sales since May 2010, said Porsche spokesman Dirk Erat.
The company, which is being merged into Volkswagen AG, targets to increase deliveries 100 percent to more than 200,000 SUVs and cars by 2018 by extending its lineup and expanding in emerging markets. Premium vehicle brands tend to be more resistant to industry-wide decline in sales compared to the mass-producers due to the fact that their clients still have money despite the slow economic growth.
Porsche's sales chief Bernhard Maier shared that they are confident for the next few months and that they believe that new cars like the Panamera diesel will underpin European sales figures. Deliveries of the 911 dropped 35 percent to 1,666 units.
On the other hand, the recently revamped Cayenne SUV still remains as the brand’s bestselling unit in July, racking up 5,483 sales, which is an increase of 16 percent from the same month last year.
The company sold 2,352 units of the four-door Panamera sedan in July, an increase of 2.5 percent. The Boxster models and mid-engined Cayman sold 1,221 vehicles in the same month, a decline of 23 percent on yearly figures.