Porsche returns to Kenya after seven years of absence

Article by Christian A., on September 9, 2014

After seven years of absence in Kenya, Porsche has finally made its comeback as it tries to benefit from the expanding economy in the region. To stage that return, Porsche has set up a new franchise in the country, working with local partner, Multiple Group, to sell its offerings in the region.

According to Steffen Fleck, network development director for Porsche Middle East and Africa, the sports car maker conducted an analysis and found out that Kenya's micro-finance indices indicate an economy that will surge 5 percent this year.

Fleck said that analysis prompted Porsche to set up a base in Kenya. The African Development Bank expects Kenya’s economy to gain 6 percent this year, further boosting the expansion it has made in the past two decades.

Porsche already has offices in Algeria, Angola, Ghana, Egypt, Mauritius, Morocco, Nigeria, Reunion, South Africa and Tunisia. An expansion in Kenya is part of the company’s goal to top annual global sales of 200,000 cars and SUVs by 2018. Analysts, however, expects Porsche to reach that goal as early as this year.

Topics: porsche

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries