Today, the 250,000th Cayenne rolled off production lines at the Liepzig auto factory of Porsche AG in Stuttgart. The landmark car comes in a white, 6-cylinder model with a diesel powerplant that will be delivered to the lucky customer residing in Austria. The sporty SUV has been manufactured since 2002 in Leipzig.
The showcasing of the Cayenne as the third model in a series was a major strategy for the carmaker.
The five-seater SUV is not just a welcome addition to the range for many loyal Porsche customers, but it also opens up a totally new range of customers in an international scale.
This is due mainly to the easy-to-handle nature of the Cayenne which merges sportiness with toughness and superb off-road capabilities.
Porsche has sold 150,000 unit around the globe from the model's first generation. With the second generation, Porsche has raised sales further through the car's fuel economy, higher drive performance, and enhanced drive-handing.
This has resulted in production expansion at the plant in Leipzig. From the recently expired fiscal year 2007-2008, the carmaker has sold 45,478 Cayennes.
Porsche is planning to expand its markets to China, Russia, Latin America and even the Middle East without counting its existing markets in the US and Germany.
Porsche will be boosting its current Cayenne model lineup for North America -- the Cayenne, Cayenne S, Cayenne GTS, Cayenne Turbo, and Cayenne Turbo S – with the Cayenne S Transsyberia and the Cayenne S Hybrid.
The Cayenne S Transsyberia, which will be launched this year, is a special model that pays tribute to the Cayenne’s three straight wins in the TransSyberia rally in 2006, 2007 and 2008. On the other hand, the Cayenne S Hybrid -- a hybrid unit that offers a blend of V8 performance and four-cylinder fuel efficiency.
This model – to be launched next year – could cruise up to 1.2 miles at a top highway speed of 86 mph on pure electric power. Porsche recently unveiled the Cayenne Diesel at the Geneva International Motor Show. It is powered by a 3.0-liter engine that develops up to 240 hp while consuming, on average, 9.3 liters of diesel per 100 kilometers (around 25 mpg).
Interestingly, the Porsche Cayenne Diesel could travel up to 620 miles (1,000 km) on a full tank. Porsche is currently not bent on selling the Cayenne Diesel in North America as it is focusing its efforts on bringing the Cayenne S Hybrid to this market.
However, the sports car maker will observe the consumer trends in the US to determine whether a diesel-powered Porsche has potential in this market.
Porsche Cayenne was given the best ratings during a survey by J.D. Power and Associates in the US, asking 81,500 new car buyers in the country on how satisfied they were with the vehicle. The U.S. market research institute, in its latest survey, has rated the Cayenne for its outstanding manufacturing quality and high reliability.