Porsche to open new second new center in North America

Article by Christian Andrei, on November 21, 2011

Porsche AG has introduced the final design for its new North American headquarters in Atlanta and it is a tribute to the company’s racing and performance roots. Porsche hopes to break ground in early 2012 on the new center in Atlanta, which will consolidate the automaker’s administration, technical, training and other operations in North America.

It will accommodate around 400 workers when it begins operations in the fall of 2013. Last May, Porsche said that it will open the new North American headquarters in Atlanta, where it has been present for 13 years. Porsche's new headquarters in North America will be produced near Atlanta's international airport on the site of where a Ford Motor Co. assembly plant used to be. The headquarters will also have a customer and driver experience center.

The center, which is considered a significant part of Porsche's marketing campaign, will come with a test track, restaurant, and store with Porsche-branded merchandise. This week, Porsche revealed that it will build a second customer experience center in North America in Carson, Calif., between Los Angeles International and Long Beach airports. The 53-acre facility and road handling course would be one of the five sites throughout the globe.

Next summer is when Porsche will start to break ground on the L.A. center. Porsche’s biggest market in the U.S. is the Los Angeles area. This is followed by New York, Miami/Fort Lauderdale, San Francisco and Chicago.

From this year through October, the U.S. sales of Porsche have increased by 23% to 24,934 units. Its U.S. sales peaked at 34,693 units in 2007. Porsche has invested over $100 million in the new California facility and Atlanta project. The new headquarters in North America is the center of a massive commercial development -- Aerotropolis Atlanta – located beside a new international terminal at Hartsfield-Jackson Airport.

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