Porsche to unveil a spectacular model at the 2011 Detroit Auto Show

Article by Christian Andrei, on December 3, 2010

According to the latest reports from Automotive News it appears that Porsche will unveil a spectacular model in January, at the 2011 Detroit Auto Show, marking its return after exiting four years ago. “We'll have something spectacular to show there,” Hans- Gerd Bode, a spokesman at the Stuttgart-based carmaker, said in an interview today.

“You'll have to wait and be surprised.” The new car will be unveiled on January 10, when Porsche will join VW group presentations.

For those who don’t know, Porsche pulled out of Detroit after 2007 and said that it will focus its activities in the United States on Los Angeles.

Now, Porsche’s return is set to demonstrate the relevancy of the Detroit show for luxury manufacturers.

Porsche sold a quarter of its 85,903 vehicles to the U.S. last year, but this year’s the firm’s deliveries to the United States surged 49 percent in November to 2,416 cars and sport-utility vehicles.

“Porsche's return demonstrates the relevancy of the Detroit show for luxury manufacturers,” said Rebecca Lindland, an analyst at IHS Automotive in Lexington, Mass. “They target a very specific audience with their cars and the U.S. market is incredibly important for Porsche.” [via autonews - sub. required]

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