Porsche tops 2014 J.D. Power’s Initial Quality Study

Article by Andrew Christian, on June 22, 2014

Porsche topped the 2014 J.D. Power's Initial Quality Study in the United States, marking its dominance of the rankings for the second straight year. The 2014 Initial Quality Study is derived from feedback from over 86,000 buyers and lessees of MY2014 vehicles after 90 days of ownership.

Quality scores in the study are established by the number of problems experienced per 100 vehicles – lower scores indicates higher quality.

According to the survey, Porsche had 74 problems per 100 vehicles, improving from 80 problems in 2013. Jaguar surged to second this year from ninth in 2013, with owners experiencing 87 problems per 100 vehicles, an improvement from 104 problems per 100 cars in 2013.

Lexus remained at third in the 2014 J.D. Power's Initial Quality Study, with owners and lessees experiencing just 92 problems per 100 cars, from 94 problems per 100 cars in 2013. Completing the cast in the top five were Hyundai (94 problems per 100 cars) and Toyota.

Hyundai and Toyota were 10th and fifth respectively in the 2013 edition of the study. Porsche grabbed a number of wins in the 2014 study – the 911 in the category mid-sized premium sport car; the Boxster convertible in the compact premium sporty car class; and Panamera in the large premium category.

The Cayenne was second in the mid-sized premium SUV class. Porsche chief executive Matthias Mueller said in a statement that the rankings were “encouraging confirmation” to continue the brand’s quality-led growth plans.

Topics: porsche, jd power, study

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