Porsche urges dealers not to use live tigers in Macan promotions

Article by Andrew Christian, on May 14, 2014

“Macan” means tiger in Indonesia, but Porsche Cars North America wants it dealers not to use live animals during their promotions of the brand’s mid-sized Macan crossover bearing the same name. According to Nick Twork, Porsche’s manager of product communications, the carmaker made the request to its dealers after it was told by Big Cat Rescue on Reeves Import Motorcars’ use of live tiger cubs during a May 2 promotion of the Macan.

On May 5, Porsche was approached by People for the Ethical Treatment of Animals (PETA) regarding the dealer’s promotion. Twork remarked that on May 6, Porsche urged its dealers in North America to drop all plans to use live tigers to promote the Macan.

Twork said that the carmaker does not condone the use of live animals for advertising. Susan Bass, Big Cat Rescue’s director of public relations, disclosed that the dealer rented tigers from Dade City’s Wild Things for the May 2 promotion.

Danielle Katz, campaign manager at PETA, said her organization has requested Reeves Import Motorcars to stop using live tigers, but has yet to receive a response. According to Bass, a number of Porsche dealers in North America planned to rent live tigers, like Leith Porsche of North Carolina.

Jason Jones, general manager of Leith Porsche, remarked that dealership had wanted to give notoriety to the tiger and what it stands for.

Jones said that after speaking with PETA and finding out about the transportation and poor treatment, the dealership decided that it was not “something we wanted to be a part of.”

Bass remarked that Big Cat Rescue was happy with Porsche’s response to its concerns. She said that they praised the carmaker and even encouraged their supporters to go buy a Porsche.

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