Porsche urges dealers not to use live tigers in Macan promotions

Article by Christian A., on May 14, 2014

“Macan” means tiger in Indonesia, but Porsche Cars North America wants it dealers not to use live animals during their promotions of the brand’s mid-sized Macan crossover bearing the same name. According to Nick Twork, Porsche’s manager of product communications, the carmaker made the request to its dealers after it was told by Big Cat Rescue on Reeves Import Motorcars’ use of live tiger cubs during a May 2 promotion of the Macan.

On May 5, Porsche was approached by People for the Ethical Treatment of Animals (PETA) regarding the dealer’s promotion. Twork remarked that on May 6, Porsche urged its dealers in North America to drop all plans to use live tigers to promote the Macan.

Twork said that the carmaker does not condone the use of live animals for advertising. Susan Bass, Big Cat Rescue’s director of public relations, disclosed that the dealer rented tigers from Dade City’s Wild Things for the May 2 promotion.

Danielle Katz, campaign manager at PETA, said her organization has requested Reeves Import Motorcars to stop using live tigers, but has yet to receive a response. According to Bass, a number of Porsche dealers in North America planned to rent live tigers, like Leith Porsche of North Carolina.

Jason Jones, general manager of Leith Porsche, remarked that dealership had wanted to give notoriety to the tiger and what it stands for.

Jones said that after speaking with PETA and finding out about the transportation and poor treatment, the dealership decided that it was not “something we wanted to be a part of.”

Bass remarked that Big Cat Rescue was happy with Porsche’s response to its concerns. She said that they praised the carmaker and even encouraged their supporters to go buy a Porsche.

If you liked the article, share on:

Comments

Recommended

Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
The Holy Trinity of hypercars may not be accessible anymore after being discontinued, but that doesn’t mean we won’t see any more hypercars in the future. What we know is...
by - June 26, 2017
Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries