Porsche wants to double its annual U.S. sales within seven years using new models

Article by Christian Andrei, on December 5, 2011

In just seven years, Porsche is expected to double its annual U.S. sales by adding to its product lineup while maintaining the number of its U.S. dealerships. In an interview with Automotive News Europe, Detlev von Platen, CEO of Porsche Cars North America, said that by 2018, it is expected to reach sales of about 50,000 cars in the U.S.

In 2010, Porsche accomplished U.S. sales of 25,320 units. This market accounts for 28% of worldwide sales. For this year, Von Platen hopes to sell "more than 29,000 units" and it is hoping to raise volume by launching a strong product push.

For the U.S market in 2012, three new Porsche models will be launched. This February, the redesigned 911 will arrive. This spring, the 430hp Panamera GTS will arrive at dealerships.

And sometime in the second half of 2012 is when Cayenne diesel, Porsche's first diesel-powered model, will be made available in the U.S. Porsche anticipates that the Cayenne diesel will make up about 15% of the total SUV's sales.

This is the same volume predicted for the Cayenne gasoline-electric hybrid, which had its launching during the past year and now accounts for around 12% of total Cayenne sales.

Von Platen estimates that the newly launched Panamera hybrid will make up about 15% of the total flagship's sales volume. He said that Porsche has yet to decide if it will present a diesel version of the Panamera in the U.S. In addition, the Porsche Cajun will go on sale in 2013. This crossover is a smaller sibling to the Cayenne.

The Porsche Panamera S Hybrid is the first of the next chapter of the Porsche Intelligent Performance. This is the same philosophy that gave the world the Gran Turismo.

New Porsche Panamera S Hybrid brings you the most value for money and savings while also crushing all hybrid luxury cars when it comes to performance, fuel consumption and carbon dioxide emissions. It exudes an exclusive and sport character while also having custom choices for comfort that people have come to expect from the Porsche Gran Turismo family.

Porsche Panamera S Hybrid leads the way as far as a full luxury hybrid car is concerned, especially when it comes to unique features. Using only the electric drive, you can go for around two kilometers at around 85 kilometers per hour. You can turn on the sailing mode when you are driving on main roads and motorways to take advantage of more consumption reserves even in faster speeds. The sailing mode switches off the internal combustion engine when you’re driving below 165 kilometers per hour and you do not need power to go into the ICE.

The insides of the latest Gran Turismo model are also seen on the Panamera S. But you would know you are inside the Panamera S when you see the emblem that says "Panamera S hybrid" plus the hybrid emblems you find on both doors.

Porsche Panamera S Hybrid has equipment that is similarly high end as the ones you see on the eight-cylinder engined Panamera S. The hybrid is also equipped with the adaptive air suspension, the flexible damping control system, rear wiper, and Servotronic. Plus, you get an innovative monitor that gives you relevant data about the car and relevant driving conditions.

Topics: porsche, sales

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