Porsche wants to double the sales of the new 911 sports car

Article by Christian Andrei, on September 12, 2011

Porsche seeks to double the sales of its latest 911 sports car to an annual average of 40,000 units over its lifecycle, compared to last year. Automotive News Europe got this information after speaking to sources who were close to Porsche management. In 2010, Porsche sold 20,000 units of its core model (the 911).

The seventh generation of the 911 will make its global debut at the upcoming IAA in Frankfurt. In March 2011, Porsche CEO Matthias Mueller had said that he expected to sell an average of 30,000 units on average for the new model – which would have made it the “most successful 911 of all time.”

Porsche has yet to make an official confirmation of the forecasted higher sales target. When interviewed by Automotive News Europe, sales and marketing chief Bernhard Maier said that the 911 is expected to be positioned strongly in its sales offerings.

He explained that the 911 is “the icon of the brand." Porsche will start to take orders for the 911 on September 1. The car will arrive in the showrooms in Europe this December and will then go to the U.S. and China in March 2012.

Porsche's global sales prediction for 2011 was confirmed by Maier. He said that it expects sales to surpass 100,000 vehicles. From January to July of 2011, more than 71,000 units have been sold. Last year, Porsche sold 95,000 vehicles throughout the world.

Maier hopes to attain a new sales record in the U.S., which is Porsche's biggest market. He said that the U.S. is expected to remain as its largest single market. He said that if the economy “cooperates,” it may even set out to target the 29,000 mark. Porsche’s U.S. sales reached 25,300 units in 2010.

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