The annual profit of Porsche in 2011 increased by 22%, aided by the persistent demand for the Cayenne sport-utility vehicle. Porsche sent a statement via e-mail, saying that earnings before interest and taxes increased to 2.05 billion euros ($2.69 billion) from 1.67 billion euros the previous year. Sales increased by 18% to 10.9 billion euros.
Porsche CEO Matthias Mueller said that Porsche considers 2011 to be the “most successful financial year” that it has ever had for sales as well as for revenue and operating profit. With Volkswagen’s support, Porsche seeks to deliver 200,000 vehicles by 2018 as it adds new models and expands in growing markets.
This is nearly double its 2010 sales. Last October, an insider said that this year, Porsche aims to raise sales to a record 140,000 cars. Porsche sold 116,978 units last year. Porsche may be able to protect itself from economic difficulties due to the demand for the 911 and Boxster’s overhauled variants. This model had recently been seen at the Geneva Auto Show.
Last year, Cayenne sales increased by 49% to 59,873 units last year. Meanwhile, the Panamera four-door coupe rose by 20% to 28,218 cars. Porsche’s shares increased by 17% this year, putting the value of the company at 14.8 billion euros. Porsche sold part of the carmaking business to Volkswagen in 2009.
This is part of their agreement to merge the two firms after the failure of Porsche’s takeover attempt. This planned combination, which was aimed for this year, has been held up by lawsuits located in the U.S. and Germany.
The Porsche holding company, which owns most of VW's common shares, will post annual results on March 15. The operating profit of Volkswagen rose 58% in 2011 to 11.3 billion euros based on the demand for VW and Audi sport-utility vehicles.
Many are saying that when it comes to the Cayenne, this model is more Porsche than any previous model ever was. This is because of a number of qualities like being more efficient, more dynamic, lighter, and offering more space on the interior. Through the new Cayenne, the brand is hoping to show what the future is for the technology as well as build a model that has an elegant and sporty design. Leading the way for this range is the Cayenne S Hybrid, which is the first ever production model from the brand to be fitted with a hybrid drive.
Porsche projects that the new models will be able to offer contemporary efficiency especially with the fact that when compared to the previous versions, fuel consumption is lower by as much as 23%. As a model from Porsche, it was created to follow what is known as the Porsche Intelligent Performance philosophy. What this means is that the vehicle should be able to deliver more power and enhanced efficiency while ensuring that it uses less fuel and reduced CO2 emissions.
Because of this, three models, out of a total of five, are expected to have fuel consumption, based on the New European Driving Cycle, of 10 liters for every 100 kilometers. In addition, there are also two models with CO2 emissions that fall within the 200 g/km limit. The first is the Cayenne Diesel which shows CO2 emission of 195 g/km while the second is the Cayenne S Hybrid measuring 193 g/km.
Porsche was able to lower fuel consumption for the Cayenne range by introducing the automatic Tiptronic S eight-speed transmission. This is not a conventional transmission as it has a wide range when it comes to gear increments and even has the Auto Start/Stop function. Then there is the thermal management that is added to the engine with a cooling circuit for the transmission. The brand also embarked on the recuperation of its on-board network plus the variable overrun cut-off.
Of course, there is also the use of intelligent lightweight construction and constant lowering of the weight. The new Cayenne range clearly benefits from a good mix of concept changes and materials, all weight-optimized.
A good example is the Porsche Cayenne Turbo. By using an extra-light all-wheel drive, the weight was lowered by as much as 410 lbs. (185 kg). The lower weight was made possible even if the product substance was enhanced and all-round safety followed higher standards. Thus, the advantages weren’t limited to lowering CO2 emissions and improving fuel consumption. It also means that agility, performance, and road handling have all been improved.