PR crisis at GM switch recall could be greater than Ford-Firestone scandal

Article by Christian Andrei, on November 20, 2014

The current public relations crisis at General Motors – involving defective ignition switches -- could be the largest in the industry, even surpassing the Ford-Firestone tire controversy of the early 2000s, according to PR veteran Jason Vines. Vines was in charge of PR at Ford during its own controversy. Vines was quoted by Automotive News as saying that “somebody” failed to place the safety and the satisfaction of the customer first.

He recently was in Detroit to promote his new book, “What Did Jesus Drive? Crisis PR in Cars, Computers and Christianity” as published by Waldorf Publishing. "It looks like it was [someone] far down the line,” he said, adding that someone will be going to jail for the current crisis at GM.

He divulged that near the end of his book, he says “Is this going to be worse than Ford-Firestone?” Then he quipped that the answer might be, “Yes.” He said that he is troubled by the thought that GM could be trying to make people believe the ignition-switch recall crisis is mostly already over.

But for Vines, the crisis has not even reached its midpoint, since “plaintiffs' attorneys really haven't had their way." [source: automotive news - sub. required]

If you liked the article, share on:


Login or Create new account to add a comment!


Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016
Mini has just provided the world with a preview of its first hybrid model that employs petrol-electric power to propel its wheels. Derived from the second generation of the Mini...
by - October 20, 2016
For the second time in three years, German driver Marco Wittmann of BMW Team RMG reached the summit in the DTM Drivers’ Championship. Even though Wittmann only secured a fourth...
by - October 20, 2016
The recent motor show has given us a lot of promising vehicles to look forward to for the time being. After we caught a glimpse of the future of motoring,...
by - October 19, 2016
Almost immediately after its launch, car designers have rendered their own adaptations of the new BMW 5-Series (G30). It’s just how it goes. Most folks with very creative minds couldn’t...
by - October 19, 2016