PR crisis at GM switch recall could be greater than Ford-Firestone scandal

Article by Christian A., on November 20, 2014

The current public relations crisis at General Motors – involving defective ignition switches -- could be the largest in the industry, even surpassing the Ford-Firestone tire controversy of the early 2000s, according to PR veteran Jason Vines. Vines was in charge of PR at Ford during its own controversy. Vines was quoted by Automotive News as saying that “somebody” failed to place the safety and the satisfaction of the customer first.

He recently was in Detroit to promote his new book, “What Did Jesus Drive? Crisis PR in Cars, Computers and Christianity” as published by Waldorf Publishing. "It looks like it was [someone] far down the line,” he said, adding that someone will be going to jail for the current crisis at GM.

He divulged that near the end of his book, he says “Is this going to be worse than Ford-Firestone?” Then he quipped that the answer might be, “Yes.” He said that he is troubled by the thought that GM could be trying to make people believe the ignition-switch recall crisis is mostly already over.

But for Vines, the crisis has not even reached its midpoint, since “plaintiffs' attorneys really haven't had their way." [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries