The current public relations crisis at General Motors – involving defective ignition switches -- could be the largest in the industry, even surpassing the Ford-Firestone tire controversy of the early 2000s, according to PR veteran Jason Vines. Vines was in charge of PR at Ford during its own controversy. Vines was quoted by Automotive News as saying that “somebody” failed to place the safety and the satisfaction of the customer first.
He recently was in Detroit to promote his new book, “What Did Jesus Drive? Crisis PR in Cars, Computers and Christianity” as published by Waldorf Publishing. "It looks like it was [someone] far down the line,” he said, adding that someone will be going to jail for the current crisis at GM.
He divulged that near the end of his book, he says “Is this going to be worse than Ford-Firestone?” Then he quipped that the answer might be, “Yes.” He said that he is troubled by the thought that GM could be trying to make people believe the ignition-switch recall crisis is mostly already over.
But for Vines, the crisis has not even reached its midpoint, since “plaintiffs' attorneys really haven't had their way." [source: automotive news - sub. required]