It appears that Nissan hit the Jackpot with its Leaf electric vehicle as the pre-orders for the new car have climbed to 19,000 in the United States and Japan. This means that the pre-orders are surpassing the planned global capacity for the car's first year.
According to Andy Palmer, head of Nissan's EV division, about 13,000 would-be customers in the United States plunked down the $99 deposit in order to get in line for the zero-emissions vehicle.
The Nissan Leaf will be produced at the firm's Oppama plant south of Tokyo and production will begin this year. Nissan's targeted production capacity of 10,000 cars for the current fiscal year, will end in March 2011 but the manufacturer wants to expand the capacity to 50,000 a year.
By 2012, Nissan is targeting global capacity of 200,000 cars by 2012 and in order to achieve this performance it will also build the car in the United States and United Kingdom.
The car has a single charge range of 100 miles and it appears that Nissan will be advising some people not to buy it! We'll even be advising some people not to buy, he said. We don't want them to be driving 300 miles a day. It's all about managing expectations. Electric cars aren't for everyone.