President of Ferrari North America wants to attract younger buyers

Article by Christian Andrei, on June 23, 2011

A crowd of existing or potential Ferrari owners converged at its Manhattan showroom to take a look at a new coffee-table book that provides details on its history and heritage in words and photos.

Marco Mattiacci, the president of Ferrari North America, was at this event to mingle with the chic group as they viewed the “The Official Ferrari Opus,” which had a red-leather cover featuring the brand’s prancing horse encrusted with diamonds, priced at $250,000.

Meanwhile, the Classic edition of the book costs just $3,200. Mr. Mattiacci said that his job is to “gain more opportunity in the U.S. for Ferrari.” The U.S. market presently makes up over a quarter of Ferrari’s global sales. He added that he is targeting the younger buyers.

Recently in California, he organized a show-and-tell session in California to get the attention of the top personalities at Silicon Valley. Ferrari operations in the U.S. and Canada have been his responsibility for more than a year now.

He took on the job at about the same time that the Park Avenue showroom was renovated to have a retail shop for Ferrari-branded pens, mugs, scale models and Tod’s leather goods. In the past, Maserati shared this space but the company had opened a standalone showroom downtown in 2010.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Autonomous cars are slowly but surely gaining more appeal among drivers around the world. While a complete self-driving system has yet to be launched, carmakers have been finding ways to...
by - December 6, 2016
BMW has officially ended the production cycle for what is considered as its meanest and fastest sports car – the BMW M4 GTS. Basically a power-up evolution of the BMW...
by - December 6, 2016
Now that Lamborghini is set to bring a “more aggressive” Aventador, it only makes sense that it will be given a name. Seeing how it goes, perhaps we won’t be...
by - December 6, 2016
The recently concluded 2016 Los Angeles Auto Show has just showcased the new generation Mazda CX-5. And with it comes a rendered version for an MPS variant. Let us see...
by - December 6, 2016
Nikola Motor’s hydrogen-powered semi-trailer truck is highly appealing with its many advancements but don’t expect it to arrive in the near future. In November 2016, Toyota announced the possibility of...
by - December 5, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries