President of Ferrari North America wants to attract younger buyers

Article by Christian Andrei, on June 23, 2011

A crowd of existing or potential Ferrari owners converged at its Manhattan showroom to take a look at a new coffee-table book that provides details on its history and heritage in words and photos.

Marco Mattiacci, the president of Ferrari North America, was at this event to mingle with the chic group as they viewed the “The Official Ferrari Opus,” which had a red-leather cover featuring the brand’s prancing horse encrusted with diamonds, priced at $250,000.

Meanwhile, the Classic edition of the book costs just $3,200. Mr. Mattiacci said that his job is to “gain more opportunity in the U.S. for Ferrari.” The U.S. market presently makes up over a quarter of Ferrari’s global sales. He added that he is targeting the younger buyers.

Recently in California, he organized a show-and-tell session in California to get the attention of the top personalities at Silicon Valley. Ferrari operations in the U.S. and Canada have been his responsibility for more than a year now.

He took on the job at about the same time that the Park Avenue showroom was renovated to have a retail shop for Ferrari-branded pens, mugs, scale models and Tod’s leather goods. In the past, Maserati shared this space but the company had opened a standalone showroom downtown in 2010.

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