Chrysler Group LLC will commence building its redesigned 2015 Chrysler 200 sedan in early 2014 at its Sterling Heights site in Michigan. Chrysler will stop output of the 2014 model in December to prepare the site for production of the 2015 model and a new midsize sedan touted to replace the Dodge Avenger.
Chrysler is hoping that overhauling the models will help them become more competitive against with the Toyota Camry, the Honda Accord and Ford Fusion. The redesigned Chrysler 200, the Dodge Dart and the new 2014 Jeep Cherokee will be underpinned by so-called CUSW platform. The platform was originally developed by Fiat SpA and is also used in Europe by Alfa Romeo.
Chrysler has implemented a five-week shut down at its Sterling Heights plant since July 1 to start preparing for the new models. During the shutdown, Chrysler will link the assembly plant with newly constructed paint and body shops.
Chrysler recently showed off the new 425,000-square-foot paint shop, which is part of the carmaker’s $850-million investment in a number of its facilities in Michigan. The carmaker invested $165 million to build the 1-million square-foot body shop. The investments affirm Chrysler's commitment to the Sterling Heights facility, which was once scheduled for a closure.