Production version of Mini Superleggera still on the clouds

Article by Christian A., on March 23, 2015

Those hoping for a Mini roadster based on the Superleggera concept may have to wait for a while to see whether it would materialize or not. Mini’s top executive, Peter Schwarzenbauer, said that parent BMW has yet to approve such version, but said he is pushing for the approval of the production model.

The UK’s Car magazine recently reported that a version of the Superleggera two-seat roadster would go into production in early 2018, this giving Mini a sporty boost. In January, AutoBild reported that BMW and Toyota are in talks over an entry-level car for Mini that would be dubbed as the Mini Minor.

Schwarzenbauer remarked has been a big fan of the Superleggera since it was unveiled in May 2014 at the Villa d’Este concourse d’elegance near Como, Italy. As for the possibility of a new entry-level Mini, he said that he doesn’t see “a smaller car than the current one.”

Schwarzenbauer said that for this year, they expect Mini to top the 303,030 vehicles sold in 2014, although they see its volume not to keep growing by 20 percent as it has in January and February. He said the first-quarter comparison is quite misleading since at the beginning of 2014, Mini phasing out the previous-generation Mini three-door.

He noted that the three-door Mini hatchback is outselling the recently launch five-door Mini. He said that the order inflow is 60 percent for the three-door and 40 percent for the five-door.

In the segment as a whole, however, five-doors account for between 70 percent and 80 percent of sales. Schwarzenbauer remarked that the brand needs an electric variant since it is an urban brand, noting that EVs are most suitable for cities. “Electrification of Mini is very important.”

Topics: mini, production

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries