Production version of Mini Superleggera still on the clouds

Article by Christian Andrei, on March 23, 2015

Those hoping for a Mini roadster based on the Superleggera concept may have to wait for a while to see whether it would materialize or not. Mini’s top executive, Peter Schwarzenbauer, said that parent BMW has yet to approve such version, but said he is pushing for the approval of the production model.

The UK’s Car magazine recently reported that a version of the Superleggera two-seat roadster would go into production in early 2018, this giving Mini a sporty boost. In January, AutoBild reported that BMW and Toyota are in talks over an entry-level car for Mini that would be dubbed as the Mini Minor.

Schwarzenbauer remarked has been a big fan of the Superleggera since it was unveiled in May 2014 at the Villa d’Este concourse d’elegance near Como, Italy. As for the possibility of a new entry-level Mini, he said that he doesn’t see “a smaller car than the current one.”

Schwarzenbauer said that for this year, they expect Mini to top the 303,030 vehicles sold in 2014, although they see its volume not to keep growing by 20 percent as it has in January and February. He said the first-quarter comparison is quite misleading since at the beginning of 2014, Mini phasing out the previous-generation Mini three-door.

He noted that the three-door Mini hatchback is outselling the recently launch five-door Mini. He said that the order inflow is 60 percent for the three-door and 40 percent for the five-door.

In the segment as a whole, however, five-doors account for between 70 percent and 80 percent of sales. Schwarzenbauer remarked that the brand needs an electric variant since it is an urban brand, noting that EVs are most suitable for cities. “Electrification of Mini is very important.”

Topics: mini, production

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries