Production version of Mini Superleggera still on the clouds

Article by Christian A., on March 23, 2015

Those hoping for a Mini roadster based on the Superleggera concept may have to wait for a while to see whether it would materialize or not. Mini’s top executive, Peter Schwarzenbauer, said that parent BMW has yet to approve such version, but said he is pushing for the approval of the production model.

The UK’s Car magazine recently reported that a version of the Superleggera two-seat roadster would go into production in early 2018, this giving Mini a sporty boost. In January, AutoBild reported that BMW and Toyota are in talks over an entry-level car for Mini that would be dubbed as the Mini Minor.

Schwarzenbauer remarked has been a big fan of the Superleggera since it was unveiled in May 2014 at the Villa d’Este concourse d’elegance near Como, Italy. As for the possibility of a new entry-level Mini, he said that he doesn’t see “a smaller car than the current one.”

Schwarzenbauer said that for this year, they expect Mini to top the 303,030 vehicles sold in 2014, although they see its volume not to keep growing by 20 percent as it has in January and February. He said the first-quarter comparison is quite misleading since at the beginning of 2014, Mini phasing out the previous-generation Mini three-door.

He noted that the three-door Mini hatchback is outselling the recently launch five-door Mini. He said that the order inflow is 60 percent for the three-door and 40 percent for the five-door.

In the segment as a whole, however, five-doors account for between 70 percent and 80 percent of sales. Schwarzenbauer remarked that the brand needs an electric variant since it is an urban brand, noting that EVs are most suitable for cities. “Electrification of Mini is very important.”

Topics: mini, production

If you liked the article, share on:

Pin It

Comments

Recommended

The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
It’s quite safe to say that this generation marks the rise of the electric cars. For the past few years, automakers have been very busy trying to find the perfect...
by - March 28, 2017
Want to go for a sportier look, but don’t have enough cash to burn? Good news for future Ford Edge buyers, as the 2018 model year will have an optional...
by - March 28, 2017
Audi refreshes its portfolio as its go-faster division officially announces the release of six new RS models by the end of 2018. That’s quite a huge number of cars to...
by - March 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries