PSA adds shifts at Spanish site as demand for C4 Cactus spikes

Article by Andrew Christian, on October 23, 2014

Higher demand for the new Citroen C4 Cactus has prompted French carmaker PSA/Peugeot-Citroen to add extra production shifts at its Villaverde site in Spain, according to a report by La Tribuna de Automocion.

The report, citing industry sources, said that workers at PSA’s Villaverde site will work on four Saturdays during next month It added that plant manager Jose Carlos Robredo disclosed that the C4 Cactus is enjoying a great success in Europe, adding that daily production of the model would surge by around 20 percent as PSA fully rolls it out across the region.

PSA commenced selling the C4 Cactus in France in September. The C4 Cactus is aim at those who are looking for a utilitarian compact car that runs a lesser costs. It features protective panels on its doors and bumpers – dubbed as Airbumps -- that absorb small impacts.

The carmaker was able to trim the cost of developing the compact car by having it underpinned by a stretched version of the platform that underpins the C3 and Peugeot 208 subcompacts. PSA is expected to sell 50,000 and 100,000 units of the C4 Cactus annually.

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