PSA and Renault cars featured in Hollywood movies

Article by Christian A., on March 24, 2014

Struggling French carmakers PSA/Peugeot-Citreon and Renault are getting a global marketing boost from Hollywood's film industry as their vehicles get featured in new movies shown in silver screens around the world. For instance, the spy thriller "3 Days to Kill" contains several scenes of the Peugeot RCZ R and 208 GTi cars cruising through the streets of Paris as the its main character -- played by Kevin Costner – takes on terrorists as a freelance hitman for the CIA.

According to Peugeot, the movie portrays the brand as very Parisian and stylish. On the other hand, the science fiction film “The Zero Theorem” features the Renault Twizy two-seat EV as the preferred mode of transportation in a future London.

Renault is promoting its link to the film on its TV channel while Peugeot has launched an ad campaign in France to attract potential buyers into its dealerships for test drives. Peugeot is also offering participants of a “3 Days to Kill” trivia contest on its Web site a chance to win movie tickets, a weekend trip and a Peugeot bicycle.

Topics: psa, renault

If you liked the article, share on:

Comments

Recommended

It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Jaguar fans, as well as auto enthusiasts in general, has a reason to celebrate this week as the brand gave everyone a peek of the new 2018 XF Sportbrake. This...
by - April 28, 2017
BMW has revealed that its i brand has partnered with TED in order to launch a worldwide search of unique ideas under the title “NextVisionaries.” This brand has long been...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries