Struggling French carmakers PSA/Peugeot-Citreon and Renault are getting a global marketing boost from Hollywood's film industry as their vehicles get featured in new movies shown in silver screens around the world. For instance, the spy thriller "3 Days to Kill" contains several scenes of the Peugeot RCZ R and 208 GTi cars cruising through the streets of Paris as the its main character -- played by Kevin Costner – takes on terrorists as a freelance hitman for the CIA.
According to Peugeot, the movie portrays the brand as very Parisian and stylish. On the other hand, the science fiction film “The Zero Theorem” features the Renault Twizy two-seat EV as the preferred mode of transportation in a future London.
Renault is promoting its link to the film on its TV channel while Peugeot has launched an ad campaign in France to attract potential buyers into its dealerships for test drives. Peugeot is also offering participants of a “3 Days to Kill” trivia contest on its Web site a chance to win movie tickets, a weekend trip and a Peugeot bicycle.