PSA decision over Mitsubishi collaboration out within 12 months

Article by Christian Andrei, on May 23, 2014

Carlos Tavares, chief executive of PSA/Peugeot-Citroen, remarked that a decision on whether the French carmaker would still collaborate on electric vehicles with Mitsubishi Motors will be taken up in the next 12 months. In front of a parliamentary economic affairs committee, Tavares disclosed that PSA group has to define a strategy to continue offering EVs to the market.

He said that this strategy will be “rebuilt” in the next 12 months, with PSA considering whether to develop the EVs alone or in partnership and where it would build them. He noted that strength of the yen was an important factor in deciding where its EVs were built.

Mitsubishi has produced PSA’s Citroen C-Zero and Peugeot iOn minicar EVs at its Mizushima site in Japan since 2010, thanks to a deal that entails supplying 100,000 of the vehicles. Both Citroen C-Zero and Peugeot iOn are sister models to the Mitsubishi i-MiEV.

In 2013, Citroen sold just 651 C-Zeros in Europe, a large drop from 3,142 sold in 2012, according to JATO Dynamics market researchers. On the other hand, Peugeot sold just 455 iOns in last year from 3,080 units in 2012, while Mitsubishi sold just 880 i-MiEV cars in Europe in 2013, down from 1,635 in the year prior. [source: automotive news europe - sub. required]

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