PSA names Arnaud de Lamothe as marketing and communications chief

Article by Anita Panait, on September 18, 2012

French carmaker PSA/Peugeot-Citroen has appointed Arnaud de Lamothe as its new marketing and communications director, replacing Xavier Duchemin. Lamothe currently serves as assistant director of PSA's Dongfeng Peugeot Citroen Automobile joint venture in China. He will report to his new post effective Nov. 1, 2012.

Duchemin, on the other hand, was appointed as the sales director of Peugeot's French operations in June. Lamothe’s appointment marks the second time this September that PSA called its top executives from China. On Sept. 3, 2012, PSA announced that it has appointed Maxime Picat as the new chief of the Peugeot brand, replacing Vincent Rambaud, who will exit the carmaker for personal reasons.

Picat will commence his duties in Peugeot starting Oct. 1, 2012. He is currently the chief of Dongfeng Peugeot Citroen, a post he has held since last year. Lamothe will be responsible for Citroen's communications and marketing strategy, which entails advertising campaigns, brand image management, and social media initiatives. Lamothe became a part of Citroen in 1995, starting in the brand's sales division for the French market.

He was named as director of Citroen's operations in Croatia in 2002 and in the Netherlands in 2005. Five years later, Citroen named Lamothe as assistant director of Dongfeng Peugeot Citroen in 2010. Duchemin, on the other hand, joined Citroen in 1991 as chief of direct marketing for its UK unit. After that assignment, Duchemin was named to different executive positions at Citroen, including as the managing director of Citroen's operations in Austria and the UK. He was appointed as director of marketing and communications in 2009.

Topics: psa

If you liked the article, share on:

Comments

Recommended

There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries