PSA/Peugeot-Citroen names Xavier Peugeot as product boss

Article by Christian A., on January 7, 2012

PSA/Peugeot-Citroen has named Xavier Peugeot as the product director for the Peugeot brand -- a newly created position in line with the PSA's new management structure. As product director, Xavier Peugeot will be implementing the strategy for Peugeot on a product level, a Peugeot spokesperson informed Automotive News Europe.

Assuming the previous position of Xavier Peugeot as director of marketing and communication for Peugeot is Guillaume Couzy, who joined the division in 1993.

He has held different management roles in the division in Portugal, Mexico and Brazil prior to taking his more recent position as the general manager of Peugeot's Brazil division. Xavier Peugeot and Guillaume Couzy will report to Peugeot CEO Vincent Rambaud. Announced last month, the new management structure is intended to give Citroen and Peugeot divisions more autonomy to develop their products and improve quality levels.

Analyst Carlos Da Silva at IHS Automotive commented that the new structure will give Citroen and Peugeot more flexibility to build their product and overseas strategies.

This means that each brand can explore any segment and any type of product development independently from what the other one is doing, Da Silva added. He commented that this has to be "coherent with the common platform strategy" but is "certainly a novelty" in PSA's organization and their conventional product development strategies. A spokesperson from Citroen declined to make a comment on whether the brand will appoint a new product boss.

Topics: psa, peugeot, citroen

If you liked the article, share on:

Pin It

Comments

Recommended

Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries