PSA/ Peugeot-Citroen will sell two compact SUVs based on Mitsubishi ASX

Article by Christian Andrei, on August 26, 2010

Standing for their fourth industrial collaboration, PSA/Peugeot-Citroen will soon sell two compact SUVs that are based on Mitsubishi Motors Corp.'s new ASX sport-utility. Aside from this tie-up, the two carmakers also have deals on mid-sized SUVs, electric cars and a joint car factory in Russia.

Starting next year, European fans will be getting two still unnamed five-seat SUVs from Citroen and Peugeot. These SUVs will be based on the Mitsubishi ASX, which is known as the RVR in Japan. Last February, Mitsubishi had introduced the RVR in Japan.

This summer, the ASX will start selling in Europe. In addition, PSA will launch versions of the ASX/RVR for the Peugeot and Citroen brands. The SUVs will have many components that are shared with the ASX but it is expected to have distinct designs. In a joint PSA-Mitsubishi statement, it was revealed that for PSA, the new SUVs will extend the ranges of both Peugeot and Citroen.

They aim to appeal to new customers in a market segment that is predicted to grow globally by nearly 60% by 2015. The effect on Mitsubishi is that the added volume will allow it to raise production for the platform that underpins the ASX. Thus, it will be able to exploit the economies of scale.

PSA aims for combined annual sales of 50,000 units in Western Europe for the Peugeot and Citroen variants. Meanwhile, Mitsubishi targets 43,000 average annual sales of the ASX in its European markets, including Russia and Ukraine. These three variants will be available in Europe in front-wheel- or four-wheel-drive configurations.

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