PSA/Peugeot-Citroen will increase the monthly output of the Peugeot 2008 small sports utility vehicle from 5,000 units to 10,000. The surge in monthly production was decided to meet higher-than-expected demand, according to brand head Maxime Picat said. A second shift at PSA’s Mulhouse site in eastern France will start producing the model starting September 2013.
Picat remarked that they have received around 16,000 orders for the Peugeot 2008, mostly coming from dealerships where the model was not even presented. IHS Automotive has told Automotive News Europe that the Peugeot 2008 would quickly surge to the acme of the segment for subcompact SUV/crossovers, dislodging current leader Nissan Juke. According to IHS, sales of the Peugeot 2008 will soar to over 500,000 in Europe by 2015, up from 154,461 in 2012.
In January-April 2013 period, sales of Nissan Jukes was 38,383 units, followed by the Opel/Vauxhall Mokka at 25,853, according to market analysts JATO Dynamics. At fourth is newly launched Renault Captur, which is expected to surpass both the Juke and the Mokka, according to IHS.
Peugeot expects to sell around 200,000 units of the 2008 in 2015, sourcing 100,000 of them from its Mulhouse site for Europe and markets besides South America and China.
Another 45,000 units will be produced in Brazil and the other 55,000 will be built in China. PSA said in a statement earlier this year that the 2008 was the Peugeot’s first car to be "designed, developed and engineered simultaneously by employees based in Europe, China and Latin America."