PSA to increase Peugeot 2008 output for fifth time on surging demand

Article by Andrew Christian, on April 2, 2014

PSA/Peugeot-Citroen will hike output of the Peugeot 2008 after getting 120,000 orders for the subcompact SUV. The daily output of the 2008 will be hiked by 25 percent to 860 vehicles, PSA said in a statement, at its Mulhouse site in France, which will add a partial shift to accommodate the higher demand.

This will be the fifth time since April 2013 – when the 2008 was launched -- that the SUV’s output was raised, said Pierre-Olivier Salmon, a company spokesman.

PSA is also planning to hike output of the new Peugeot 308 after receiving 60,000 orders as demand for the compact hatchback remains high.

The output increase could be a potential turning point for the French carmaker that has already shuttered its Aulnay site in 2013 and has been working to cut 11,200 local jobs.

PSA posted a 5-percent hike in auto sales in the EU and EFTA markets to 218,062 vehicles in the first two months of 2014, according to numbers from industry association ACEA. Sales of Peugeot brand surged almost 8 percent to 121,117 vehicles, while sales of Citroen brand climbed 2 percent to 96,945 units.

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