PSA/Peugeot-Citroen planning to launch DS upscale cars in China

Article by Christian A., on August 26, 2010

The deal between PSA/Peugeot-Citroen and Changan Automobile Co. to set up a 50-50 joint venture in China has been finalized. In a statement, PSA announced that the initial focus of the venture is to introduce the Citroen DS upscale car line in China and launch a dedicated new brand for the venture.

This March, PSA's Citroen brand launched its first DS car, the C3-based DS3, in Europe. This sporty sub-brand is partly inspired by BMW's Mini when it comes to product personalization.

The DS name goes back to Citroen's first DS, which was first launched in 1955 and had since become a 20th century automotive icon. The DS4, which is based on the C4 compact car, is the next model in the lineup. It will go on sale in Europe early next year.

PSA also disclosed that its team-up with Changan also enables the joint venture to sell vehicles under the partners' other brands, Peugeot and Changan, at a later date.

PSA added that this joint venture will design passenger cars and light commercial vehicles with an initial annual production capacity of 200,000 vehicles and engines at Shenzhen in Guangdong province.

This joint venture, which will be based in Shenzhen, will operate two production lines, made possible by renovating an existing line and the construction of a new line. An r&d center will also be built. The launch of the first vehicle is slated to take place in the second-half of 2012. [via autonews - sub. required]

Topics: psa, peugeot, citroen, china

If you liked the article, share on:

Comments

Recommended

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries