Puma and Ferrari extend their partnership

Article by Christian Andrei, on June 7, 2011

PUMA and Ferrari have entered into a new agreement for a long-term extension of their current partnership wherein the international sport-lifestyle company will remain to be the official licensing partner of Ferrari products as well as the official supplier of team and racewear for Scuderia Ferrari.

After six years of working together with much success, the new deal will allow PUMA to continue developing Ferrari-licensed apparel, footwear and accessories for sales and distribution around the world.

While the Formula One race calendar is entering and expanding into new markets, the international profile and reputation of the sport continues to grow. This led in a projected growth in the sales performance of Ferrari-licensed product around the world. The partnership is one of the most commercially valuable licensing relationships for both Ferrari and PUMA.

They will be creating a completely new collection, which will be launched later this year.

PUMA has the longest heritage in motorsport. In addition, its fire retardant technology has revolutionized driver racewear by maintaining the optimal performance of comfort and safety as it radically reduces weight.

With the partnership, PUMA continues to supply Scuderia Ferrari with the newest technological innovations in team and racewear, allowing Felipe Massa and Fernando Alonso to compete for the Drivers' and Constructors' Championships while dressed in the safest and lightest race suits in Formula One.

Press Release

FERRARI AND PUMA ANNOUNCE LONG-TERM PARTNERSHIP EXTENSION

Ferrari and PUMA today announced a long-term extension to their partnership. The global sport-lifestyle brand will continue to be the official licensing partner for Ferrari branded products and the official supplier of team and racewear for Scuderia Ferrari. On the back of highly successful six year collaboration, this new agreement will see the two companies work together for a further lengthy period.

Through this extended partnership, PUMA will continue to develop Ferrari licensed footwear, apparel and accessories for global sales and distribution. As the Formula One race calendar is expanding into new markets, the global reputation and profile of the sport continues to grow, resulting in a projected increase in the sales performance of Ferrari licensed product worldwide. The partnership has become one of the most commercially valuable licensing relationships for both PUMA and Ferrari. The two companies have decided to strengthen their relationship by developing a complete new collection which will be presented at the end of this year.

PUMA is the sport-lifestyle brand with the longest heritage in motorsport, and its development of fire retardant technology has revolutionised driver racewear by dramatically reducing weight while maintaining the optimal performance of safety and comfort. PUMA will continue to supply Scuderia Ferrari with the latest technological innovations in team and racewear, enabling Fernando Alonso and Felipe Massa to compete for the coveted Drivers' and Constructors' Championships in one of the lightest and safest race suits in Formula One.

Luca di Montezemolo, Chairman of Ferrari S.p.A., said: “We have enjoyed a very successful relationship with PUMA over the past six years, and we are very happy that this will continue long term. Their commitment to product design, development and racewear technology is unrivalled in the industry, and they continue to impress us on all counts. Clearly licensed apparel and footwear is a key business area for us, and it could not be in better hands. We look forward to continue working with PUMA for many years to come.”

Topics: ferrari

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