Qazana crossover design to generate love or hate, say Nissan insiders

Article by Christian A., on August 26, 2010

There are no lukewarm reactions to Nissan's forthcoming Qazana baby SUV. Viewers would either love it to a fault or hate it with a vengeance, according to company insiders. The production version of the Qazana could just signal the start of a new design era for Nissan.

The Qazana will go on sale in October 2010. One insider says that the Nissan brand will have a "more attractive and emotional appeal in the future" and the Qazana paves the way for this to happen.

Most of the features of the concept car displayed at the last Geneva Motor Show will actually be carried on to the production car. The exaggerated proportions and much of the interior will be retained. Despite its unusual design, the source says that the Qazana is not considered to be a risky move.

The company has studied the market closely and has all the confidence that the model will be a success. Nissan aims to expand into Europe's crossover market and expects to do so by copying the success of the Qashqai, which sold 183,294 examples last year.

The Qazana, which is based on the same platform as the Nissan Note, will be built at Nissan's Sunderland plant, replacing the Micra supermini's production line there. Recently, the Sunderland plant revealed plans to train up to 1,000 unemployed people in anticipation of new jobs being created next year.

The plant is also slated to be one of two European centers for battery production. The plant is expected to produce the electric Leaf hatchback from 2011.

Topics: nissan, concept, design

If you liked the article, share on:

Comments

Recommended

t seems as if something had flown out of the drawing board. Kind of. Before the Korean carmaker holds its official debut this year, sketches of the updated 2018 Hyundai...
by - February 28, 2017
At the 2017 Mobile World Congress held in Barcelona, SEAT gave the public a taste of what it believes is the future of driving. For the company, this is about...
by - February 28, 2017
It was in April of last year when Honda first revealed plans that it was planning to build a plug-in hybrid version of the Clarity. There will also be an...
by - February 28, 2017
More efficient, more power and longer range. This is how we could best describe the electric version of the Volkswagen Golf for the 2017 model year. In terms of efficiency,...
by - February 28, 2017
If you think you’re all ready for the new 2018 Audi S4 sedan when it arrives in the United States this spring, then better make sure that your pockets are...
by - February 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries