Qazana crossover design to generate love or hate, say Nissan insiders

Article by Christian Andrei, on August 26, 2010

There are no lukewarm reactions to Nissan's forthcoming Qazana baby SUV. Viewers would either love it to a fault or hate it with a vengeance, according to company insiders. The production version of the Qazana could just signal the start of a new design era for Nissan.

The Qazana will go on sale in October 2010. One insider says that the Nissan brand will have a "more attractive and emotional appeal in the future" and the Qazana paves the way for this to happen.

Most of the features of the concept car displayed at the last Geneva Motor Show will actually be carried on to the production car. The exaggerated proportions and much of the interior will be retained. Despite its unusual design, the source says that the Qazana is not considered to be a risky move.

The company has studied the market closely and has all the confidence that the model will be a success. Nissan aims to expand into Europe's crossover market and expects to do so by copying the success of the Qashqai, which sold 183,294 examples last year.

The Qazana, which is based on the same platform as the Nissan Note, will be built at Nissan's Sunderland plant, replacing the Micra supermini's production line there. Recently, the Sunderland plant revealed plans to train up to 1,000 unemployed people in anticipation of new jobs being created next year.

The plant is also slated to be one of two European centers for battery production. The plant is expected to produce the electric Leaf hatchback from 2011.

Topics: nissan, concept, design

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nikola Motor’s hydrogen-powered semi-trailer truck is highly appealing with its many advancements but don’t expect it to arrive in the near future. In November 2016, Toyota announced the possibility of...
by - December 5, 2016
Usually, it is up to resourceful spy photographers to take clear pictures of vehicle prototypes, especially those that have aroused a lot of interest. The same is true for Project...
by - December 5, 2016
The much-anticipated debut of the new Wrangler will surely happen. As it approaches, we’ve gathered all the latest information released so far. Of course, most are expecting that the next...
by - December 5, 2016
Nissan has announced the pricing for its new commercial pickup line. So for those who have been waiting for Nissan’s official price list (plus a little more info), read on… ...
by - December 5, 2016
Sorry folks, the AMG-fied Mercedes-Benz X-Class will remain in the fantasy world. According to some news, the AMG big boss has finally spoken up about why an AMG X-Class is...
by - December 5, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries