Qoros hands over first customer car in China

Article by Anita Panait, on January 2, 2014

Qoros has finally handed over its first car to a customer in China, six years since the brand was established. Volker Steinwascher, Vice Chairman of Qoros personally handed the keys to a Qoros 3 Sedan to 28-year old interior designer Yu Min at a celebratory event at the Guanshan dealership in Shanghai. Yu remarked that he is thrilled being the first owner of a Qoros 3 Sedan in China.

He said he likes the car’s elegant styling, the spacious interior and its refinement, as well as the QorosQloud connected services. He also noted the car’s five-star rating from Euro NCAP.  Steinwascher remarked that Qoros has worked hard in the past six years to “develop stylish, innovative cars” to European standards of safety and quality and cars that “define a New Premium.” He added, “To realize our aim of appealing to our target audience of modern metropolitan, ‘always-connected’ customers is very satisfying.”

he carmaker based the Qoros 3 Sedan on an in-depth research of how modern metropolitan lifestyles and driving needs are best met. The sedan was also developed to meet European standards of safety, refinement and quality. It features the QorosQloud connected services that can be accessed through an eight-inch touchscreen that comes as standard across the range. The QorosQloud connected services offer a number of world-first enhanced, easy-to-use entertainment, navigation, communication, and vehicle monitoring features. The Qoros 3 Sedan has a price range of between RMB119,900 to RMB167,900.

Mr Volker Steinwascher commented: “I’d like to congratulate Mr Yu Min on his purchase and for being the very first customer in China to take delivery. Qoros has worked hard over the last six years to develop stylish, innovative cars to European standards of safety and quality and that define a New Premium." “To realize our aim of appealing to our target audience of modern metropolitan, ‘always-connected’ customers is very satisfying. Handing over our very first customer car in China is an immensely proud day for me and everyone in the company, and one we will remember for a very long time.” [source: Qoros]

Topics: qoros, china

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