Ralph Gilles will head Chrysler’s new SRT brand

Article by Christian Andrei, on June 7, 2011

Chrysler Group announced changes in management that expand the roles of some top executives as well as give a new chief for the Dodge car brand and sales operations in the U.S. These changes are effective immediately. Chrysler has appointed Reid Bigland as the president and CEO of the Dodge car brand and as U.S. sales chief.

However, he will retain the position as president and CEO of Chrysler Canada. Ralph Gilles will no longer head the Dodge car brand and will be the leader of the new Street and Racing Technology brand, Chrysler's performance unit, as well as the car company’s motorsports activities.

But Gilles will still supervise Chrysler Group's design activities for the vehicles from its Dodge, Ram, Chrysler and Jeep brands. Meanwhile, Fred Diaz is the new president and CEO of Chrysler's Mexico operations, which also means that he’s responsible for Latin America.

But while Diaz will not anymore be the leader of the U.S. sales operations, he will still be president and CEO of the Ram truck brand. Since Chrysler exited bankruptcy a couple of years ago, its senior executives have had numerous roles at the same time.

David Buckingham has also been named COO of Chrysler Canada, a new post. Buckingham will be reporting directly to Bigland. Buckingham had previously served as the vice president of sales at Chrysler Canada.

In addition, Joe ChamaSrour, who is the former head of the Mexico operations, was transferred to Chrysler’s international operations. ChamaSrour reports to Mike Manley, the president and CEO of Jeep and head of international operations.

Topics: chrysler

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