Ram 1500 Rumble Bee Concept gets closer to production

Article by Christian Andrei, on September 23, 2013

Chrysler Group’s Ram 1500 Rumble Bee Concept is one step nearer to getting the green light to be turned into a production vehicle. When the Rumble Bee concept was presented at the 2013 Woodward Dream Cruise in Michigan last month, Chrysler said that it will consider how people will react to the truck. The bright yellow Hemi-powered pickup is inspired by the Super Bee muscle car of the late 1960s.

Chrysler based this concept on a two-wheel-drive 2013 Ram 1500 R/T pickup. After listening to feedback from those who saw the concept, the company decided to bring it to dealer shows and approach dealers to see what they think, according to Ram's Dave Sowers when interviewed by Edmunds.

Sowers, the boss of Ram Truck's light- and heavy-duty marketing, said that the project can be done but that it will be difficult to create the exact same truck. The production version of the truck would probably not have the Drone Yellow exterior paint with its flat finish.

It also would not have the real bee embedded in the shifter. Sowers said that the truck has some features that won’t appear in volume production. The body, bumpers, flares and ground effects kit of the concept are painted yellow and feature a matte finish. A real bee is enclosed in clear plastic and placed on the rotary shift knob that controls the eight-speed automatic transmission.

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