Ram gets a 5-year business plan too but no Dakota successor

Article by Christian Andrei, on May 6, 2014

Fiat Chrysler Automobiles announced the five-year business plan of its Ram brand and the most surprising thing is that a major update will come in 2017 and not in 2016 as it was expected. The long-rumored Dakora successor is not in company’s plan unfortunately.

According to Ram’s five-year business plan, the Ram 1500 will receive a minor facelift in 2015, while a year later the Ram Heavy Duty will receive the same makeover.

As we said, the major update for the Ram pickup truck will arrive in 2017, while in 2018 we expect the new Ram heavy duty pickups. Ram is also planning to increase its commercial vehicles sales as well as its number of dealers dedicated to commercial customers from 332 to 900.

For those who don’t know, Ram introduced the ProMaster in 2013 and according to brand chief Reid Bigland, the new vehicle based on Europe’s top-seling cargo van a.k.a. Fiat Ducato, has already captured 18 percent of the North American market, but sales are expected to grow.

The Ram ProMaster will receive later this year a 3.0-liter diesel engine, while the brand will launch a smaller cargo van called ProMaster City, based on the Fiat Doblo, this fall.

Topics: ram, plan

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