A small paneled van from Chrysler Group's Ram brand will be offered in Turkey starting in 2013. This small commercial van will be built by a Fiat joint venture. The first time that Chrysler talked about plans to sell a van in North America was in November 2009 as part of its new alliance with Fiat.
A memorandum of understanding had been signed by Fiat Group Automobiles and Tofas Turk Otomobil Fabrikasi, its Turkish joint venture, for the supply of 190,000 units of the Doblo for a seven-year period.
According to Fiat and Tofas’ joint release, the Turkish joint venture will spend over $160 million to refit the Doblo for the U.S. market. The Ram brand sold 163,401 units, a 22% increase. In early 2010, the Doblo was launched in Europe.
The Ram small van’s rivals in North America include the Ford Transit Connect, which is also assembled in Turkey.
This year, 20,496 units of the Transit Connect were sold in the U.S., a 31% increase. Fiat is working on a plan to offer a bigger Ram-branded commercial van based on the Ducato to the U.S.
Likely to be built in Mexico, this van will fill the gap that was opened when the Sprinter was terminated in 2009. It’s believed that the Ducato-based van will arrive in 2013.