Ram targets higher commercial vehicle sales in 2013

Article by Anita Panait, on October 2, 2012

Ram expects to sell more vehicles to commercial customers next year as it will release a fresh lineup to the market. Ram’s new commercial division will be offering a re-engineered lineup of heavy-duty pickups and chassis-cab trucks and two Fiat-based commercial vans. According to brand chief Fred Diaz, Ram’s heavy-duty pickups and chassis cabs will be adopting the Tradesman entry-model trim, which is currently available on Ram 1500 light-duty pickups.

During a preview of the heavy-duty truck lineup, Diaz said that while the light duty trucks were all about mileage, heavy duty trucks are all about capability. Diaz remarked that Ram’s heavy-duty trucks would possess best-in-class towing capabilities, adding that the company would announce the towing capacities at the Detroit auto show in January 2013.

The reengineered heavy-duty pickups and chassis cabs, both built on a single platform, boasts a number of features, some of which are optional depending on the vehicle and trim level.

The 6.7-liter Cummins turbodiesel engine, which will be paired with either a six-speed automatic or manual transmission, provides around 370 hp of output at 2,800 rpm and 850 pounds-feet of torque, making it practically more powerful that the current version of the engine that offers 350 hp of output at 3,000 rpm and 800 pounds-feet of torque.

The 6.7-liter diesel engine will need urea treatment of its exhaust to reduce smog. The standard 5.7-liter Hemi V-8 gasoline engine, meanwhile, provides 383 hp of output at 5,600 rpm and up to 400 pounds-feet of torque.

Ram 3500 pickups, meanwhile, will be powered by a V-8 engine. Ram built the redesigned frame from high-strength steel with an optional fifth-wheel or gooseneck hitch mount, a plate on the frame under the cargo bed to which hitches are connected.

Its 6.7-liter Cummins diesel engine boasts of having a new direct air intake, called Ram Active Air, to boost air to the engine when it is under load and at higher altitudes.

The full-size light-duty pickup truck segment now has a fierce competitor, and it is from the Ram Truck brand. Introduced as the new 2013 Ram 1500, it is the latest version of the brand’s most recognized truck.

Fred Diaz, president and chief executive for Ram Truck Brand and Chrysler de Mexico - Chrysler Group LLC, remarked that the 2013 version was supposed to be just a mild refresh, but the resulting final model turned out to the best in its class in terms of fuel economy and capability. He added that the Ram 1500 offers customers a set of technology and features not found in other vehicles.

Underpinning the new 2013 Ram 1500 is the latest evolution of the brand’s full-size, body-on-frame truck architecture, which the brand designed, developed and engineered to appeal to the "Guts and Glory" mindset of both current customers and potential buyers. With this platform as its base, the Ram 1500 is able to become a full-size light-duty pickup truck that isn’t only bold, powerful, dependable and capable, but is also functional and dynamically elegant.

Through time, the light-duty full-size pickup trucks have transformed from being brute and capable with acceptable efficiency, to vehicles that are engineered to combine capability, size, refinement, quality and technology.

For the 2012 model year, the Ram 1500 has the most fuel-efficient model in its class. Likewise, it offers more technological and functional features than its rivals. In fact, its capability is expected to be at par, if not better, than most other trucks in its class.

Topics: ram, sales

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