Ram targets higher commercial vehicle sales in 2013

Article by Anita Panait, on October 2, 2012

Ram expects to sell more vehicles to commercial customers next year as it will release a fresh lineup to the market. Ram’s new commercial division will be offering a re-engineered lineup of heavy-duty pickups and chassis-cab trucks and two Fiat-based commercial vans. According to brand chief Fred Diaz, Ram’s heavy-duty pickups and chassis cabs will be adopting the Tradesman entry-model trim, which is currently available on Ram 1500 light-duty pickups.

During a preview of the heavy-duty truck lineup, Diaz said that while the light duty trucks were all about mileage, heavy duty trucks are all about capability. Diaz remarked that Ram’s heavy-duty trucks would possess best-in-class towing capabilities, adding that the company would announce the towing capacities at the Detroit auto show in January 2013.

The reengineered heavy-duty pickups and chassis cabs, both built on a single platform, boasts a number of features, some of which are optional depending on the vehicle and trim level.

The 6.7-liter Cummins turbodiesel engine, which will be paired with either a six-speed automatic or manual transmission, provides around 370 hp of output at 2,800 rpm and 850 pounds-feet of torque, making it practically more powerful that the current version of the engine that offers 350 hp of output at 3,000 rpm and 800 pounds-feet of torque.

The 6.7-liter diesel engine will need urea treatment of its exhaust to reduce smog. The standard 5.7-liter Hemi V-8 gasoline engine, meanwhile, provides 383 hp of output at 5,600 rpm and up to 400 pounds-feet of torque.

Ram 3500 pickups, meanwhile, will be powered by a V-8 engine. Ram built the redesigned frame from high-strength steel with an optional fifth-wheel or gooseneck hitch mount, a plate on the frame under the cargo bed to which hitches are connected.

The 6.7-liter Cummins diesel engine boasts of having a new direct air intake, called Ram Active Air, to boost air to the engine when it is under load and at higher altitudes.

Topics: ram, sales

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