Ram’s marketing might be affected by the deal between Cummins and Nissan for 2015 Titan

Article by Anita Panait, on August 22, 2013

Nissan has disclosed that its Titan pickup will be available in a Cummins turbodiesel engine in the 2015 calendar year. Nissan spokesman Dan Bedore remarked that they will "definitely leverage the Cummins brand name." Cummins has been the only diesel engine supplier for Chrysler's Ram pickup since 1989 and has been one of main factors why customers opt to purchase the truck.

This is simply because the Cummins diesel engine has earned a name for towing capability, long life low maintenance and good fuel economy. The Ram powered by a Cummins diesel could provide up to 850 pounds-feet of torque and could tow up to 30,000 pounds, the best in the industry.

Rams powered by the engine have fenders featuring Silver Cummins Turbo Diesel badges, which could also adorn Nissan's Titan pickups once they hit the road.

It remains to be seen whether the two pickup brands -- Nissan and Ram -- sharing the Cummins name could hurt each other sales, since it may dilute the brand's exclusivity.

According to Ram spokesman Nick Cappa, buyers associate the Cummins engine with ability to tow and haul huge loads. He remarked that people buy heavy-duty trucks for their capability.

The Cummins engine that sits in the hood of the Ram is a 6.7-liter inline-six, while the one that will power the Nissan Titan is a 5.0-liter V-8 based on a different design. Chrysler uses the Cummins engine only in heavy-duty versions of the Ram, while the Nissan Titan does not have a heavy-duty version.

The Cummins engine is expected to provide greater towing ability and higher fuel economy than the Titan's gasoline V-8. Ram will offer later this 2013 a V-6 turbodiesel from VM Motori in the light-duty or 1500 versions of the Ram.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries