Range Rover Evoque enjoys multiple awards from various organizations

Article by Christian Andrei, on December 21, 2011

Since its launch in September this year, the Range Rover Evoque has received a total of 53 awards. Among the recent one is the 4x4 of the Year recognition from Britain's 4x4 Magazine, Car of the Year accolade from the Czech Republic and Best SUV from the Brazilian automotive news agency Auto Press. All in all, 15 different countries recognize the lightest, smallest and most efficient Range Rover ever produced.

The half-century tally of Evoque includes prominent accolades like Car of the Year in the UK AutoExpress New Car Honors, US Motor Trend's SUV of the Year, Scottish Car of the Year, Car and Driver Spain Car of the Year, BBC Top Gear's Car of the Year, the Design Trophy from l'Automobile in France as well as a horde of awards from Chinese publications and organizations.

John Edwards, Land Rover global brand director, commented that the pace with which the Evoque reaped the honors is "breathtaking, as is their global nature." He added that it is a "fantastic achievement" for those who are part of the Evoque project and is a "great endorsement for the product."

Furthermore, the Evoque has appeared at the top of group tests conducted by various motoring magazines all over the world. It is also winning thousands of new owners, Edwards said. He further disclosed that orders for Evoque are now in excess of 40,000 units, adding that "many of those have come from customers new to the brand."

Exterior Design

Land Rover’s all-new Range Rover Evoque is inspired by the LRX concept vehicle, which earned international acclaim for its fresh interpretation of the classic design cues of the Range Rover.

Thanks to a smart design and meticulous engineering, the LRX concept was made into a reality while still upholding the core values of the Range Rover. These values are interior luxury, all-terrain capability, and refined performance.

Land Rover’s design director, Gerry McGovern, says that the Evoque signals the evolution of the Range Rover’s design as it adopted new interpretations of the Range Rover’s classis design cues and stayed true to its values. With its dramatic rising beltline, the distinctive taper to its floating roofline, and the muscular shoulder that runs its length, the Evoque showcases a very dynamic profile and a strong, athletic stance.

The Evoque’s four wheels are pushed out to its corners, giving the car a purposeful posture and attitude. It has wide wheelarches that are softly integrated into its body, as well as carefully sculpted corners that reduce the visual front and rear overhangs.

However, beneath the Evoque’s dramatic exterior is an impeccably crafted cabin that incorporates high-quality materials and elegant design.

McGovern adds that the cabin’s strong and simple architecture is clearly discernable through the bold intersection between its center console’s powerful vertical lines and its instrument panel’s solid horizontal elements.

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