The final testing phase for the Range Rover Evoque has started but rather than keep this hush-hush, the company is using these testing sessions to market the model. Throughout the world, hundreds of Evoque prototypes will be exposed to the toughest climates and conditions.
In each of the 10 key cities of the world, Land Rover will introduce one car that it has dressed up in funky camouflage.
Watch out for these awe-inspiring cars in the following cities: London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow. Many of Land Rover's 3,500 engineers are participating in the Evoque test program.
Special teams have also been created to go to 20 countries to prove that the Evoque can perform well in extreme conditions, ranging from the desert to the Arctic and from German Autobahns to Tokyo city traffic.
A GPS mapping trail of the 10 key cities is actually what's on the special camouflage of the 10 prototypes, with the cars saying 'Hello' to their respective cities.
The new Range Rover Evoque is expected to win against even the harshest conditions when Land Rover commences its sale next summer. Murray Dietsch, director of Land Rover programs, quipped that the development stage was very important in the year leading up to the launch of the new Range Rover Evoque.
Dietsch remarked that Land Rover's team of experienced and skilled engineers worked on a tight schedule to make sure that the Range Rover Evoque will be a top quality vehicle when it is offered to customers. Touted as Land Rover's lightest, smallest, and most fuel-efficient model, the Range Rover Evoque will be sold in about 160 markets around the world.