Range Rover ready to take on Bentley and Lamborghini for sales

Article by Christian A., on October 1, 2012

With the availability of a £100,000-plus version of the new Range Rover, it appears that the brand is prepared to rival Bentley and Lamborghini for sales, according to company chief John Edwards. The mooted competitors are expected to start selling around 2015, priced at about £150,000. Edwards said at the Paris motor show that the presence of £100,000 Range Rovers in the range now reveals the company’s aim to compete with the high-end brands.

He said that this new car is clearly meant to go up in price. He said that since it can easily go over £100,000, there’s more flexibility when it comes to choices of leathers, woods, finishes and technology packages.

He added that Range Rover “has nothing to fear” since it has an unrivalled authenticity in the market. He said that the company looks at the future in confidence with its three icons: Range Rover, Discovery and Defender as well as the Evoque’s design classic.

Drafted from a new version of Range Rover style cues, the new Range Rover has a clean and elegant form. Though still identifiable as Range Rover, the car progresses with heavy modifications on the signature design of the model.

Being 5m long, the new Range Rover’s footprint is similar to its predecessor. What makes the two different is the smoother and more modern appearance of the new one. The new one is the most aerodynamic one so far, having a drag coefficient that begins from 0.34. The roofline's access mode sits lower by 20mm.

The sleek interior has a neat and modern vibe, integrating Range Rover’s trademark design but putting in a modern and fresh approach. The interior keeps its strong, masculine style. This attribute is highlighted with sleek surfaces which are excellently executed by utilizing prime leathers and veneers.

The back compartment gives more comfort and space, offering 118mm more legroom and the choice of new two-seat Executive Class set to provide ultimate luxury.

For a more customized car experience for its clients, the new Land Rover can be uniquely tailored to fit the customer's color choices, details, and finishing touches. Included in the options for personalization is the exclusive Autobiography series’ superbly-trimmed color-themed interiors and a wide variety of alloy wheels up to 22 in in diameter.

Most elegant, fully functional Range Rover so far

The new Range Rover has been totally designed to be the most improved, most efficient Range Rover to date. With the latest body and chassis technologies, the car's all-terrain performance has been improved in terms of scale and convenience of its off-road capabilities, and its on-road fine tuning and control.

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