Range-topping Audi Q8 SUV comfirmed by company CEO Rupert Stadler

Article by Christian Andrei, on January 21, 2015

The Audi Q8 was just a rumor until now but today it became official as company’s CEO Rupert Stadler confirmed that a range-topping SUV is being developed. Set to go on sale before the end of the decade, the new Q8 will be offered in the most important markets such as the United States, China and the Middle East.

Rupert Stadler said that Audi is working hard on the new project and the Q8 would strengthen the brand. Still, BMW will be way ahead of Audi as their X7 will arrive earlier as it plans to invest $1 billion at its Spartanburg site in South Carolina by 2016 to expands its production capacity by 100,000 units.

Audi will spend $27.8 billion on technology and production in the next five years and most of the money will go to increase its lineup to 60 cars from 50.

As a result, Audi will also add the Q1 subcompact crossover in 2016. As you may know already, luxury carmakers such as Maserati and Jaguar are planning to enter the SUV market with their Levante and F-Pace.

Still, Volkswagen Group’s Bentley promises to surprise everyone with the world’s most luxurious and expensive SUV, the Bentayga.

The first Bentley SUV will arrive later this year and will cost more than $220,000. Rolls-Royce is also considering an SUV and the decision is expected to be taken this year. [source: automotive news - sub. required]

Topics: audi, suv, ceo

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