2015 Toyota Yaris subcompact will have a starting price of $15,670, including shipping, when it goes on sale in early August. The base Yaris will have a price that is $415 higher the 2014 standard model. 2015 Yaris is being offered in standard, premium and sport trim. It will come with a navigation system as a dealer-installed option.
Coming as standard will be Yaris Entune audio, which includes a 6-inch touch screen, iPod connectivity, hands-free phone capability and voice recognition. Power comes from a 106-hp, 1.5-liter, 16-valve four-cylinder engine featuring variable valve timing intelligence.
The engine could be paired with either a five-speed manual transmission or a four-speed automatic gearbox. While the subcompact car segment has been particularly strong in the US, the Yaris dropped 29 percent to 8,532 vehicles in the first six months of 2014.
AutoPacific analyst Dave Sullivan said remarked that the model “doesn’t have or do anything extraordinary to make you want to buy it,” adding that the subcompact is a “no-frills Toyota experience.” According to Sullivan, customers typically are looking for something “big and cheap.”
He noted that a competing subcompact - the Nissan Versa - offers a more spacious interior for a reasonable price at $12,800. Likewise, the Versa could travel a longer distance than the 2015 Yaris -- an EPA rating of 35 mpg city and highway combined to 32 mpg.
Sullivan remarked that customers are looking for the most fuel-efficient, cost-efficient car.
Also, the base 2015 Yaris offers offer just minimum standard features, with buyers needing to shell out $1,600 to get the limited trim line, priced at $17,330 including shipping, and to avail of standard features like cruise control, power mirrors and remote keyless entry.