General Motors said that the redesigned Corvette may be introduced in the fall of 2013 as a 2014 model year. Ed Welburn, the head of GM's global design, said that designing this two-seater is “hard work” since it’s difficult to find the right balance. Welburn explained that it has to have a new design but it also has to be easily identified as a Corvette.
He says that the current version is “nice” but he admits that its sales have been “very weak.”
In 2010, a total of 12,624 Corvettes were sold, its lowest sales figure since the early 1960s, according to Autonews. During the past decade, 2006 was the best year for the Corvette, with 36,518 units sold. From the start of the year until August, Chevrolet had sold 9,123 Corvettes, a 5% increase over the same period last year.
Welburn said that the refreshed car has to have a broader appeal. In general, majority of its buyers are about 50 or higher. This implies some doubt on the long-term viability of the Corvette. However, Welburn is confident that the redesigned Vette will make "a bit of a shift to appeal to younger customers." He declined to say if the new design is shorter or narrower.
When compared to the previous Corvette model, the new Chevrolet Corvette C7 Stingray only has two parts in common with it. This is because not only does it have a new design for both the interior and the exterior; it has managed to integrate its new powertrain with the chassis and frame structure, and even included the supporting technologies.
Mark Reuss, who is General Motors North America President, shared that similar to the 1963 Sting Ray, the Corvette has long been the example when it comes to offering advanced technologies, having a magnificent design, overwhelming driving experience, and lead the pack in terms of performance.
President Reuss added that due to the many advances today in design, engineering, and technology, the new model is going far beyond what the previous generations have done. As such, the 2014 Stingray is clearly the most powerful model from the brand as output is at 335 kW (450 hp) with torque at 610 Nm (450 lb.-ft.). In terms of capability, it is unlike any other with acceleration from 0 to 60 mph in barely 4 seconds. In can even go at least 1g when it comes to cornering grip.
Aside from power, the 2014 Stingray is projected to be the most fuel efficient version as it is expected to even exceed the prior model’s EPA-estimated rating of 26 mpg. Clearly, the introduction of the new Corvette C7 Stingray has more than redefined Chevrolet’s modern performance. It is no surprise then to know that when it comes getting that perfect mix of performance, technology, and design, only a Corvette can use the iconic Stingray badge.