Renault and Daimler team up to develop new high-end model

Article by Christian Andrei, on February 6, 2012

Renault is teaming up with Daimler subsidiary Mercedes-Benz on a new high-end model. Renault is hoping that its strategic partnership with Daimler will aid it in resolving its long-time difficulties in selling its high-end cars. According to Renault CEO Carlos Ghosn, Renault is thinking about utilizing Mercedes modules to build a high-end model for the future.

The CEO declined to reveal which Mercedes modules it would use, but the companies already have agreements in place to share platforms and powertrains. A Renault spokeswoman also declined to offer more details about the modules Renault would use.

Renault and alliance partner Nissan formed their partnership with Daimler in 2010.Renault plans to launch replacements for its Espace, Laguna, and Vel Satis high-end models beginning in 2014.

A Renault source told Automotive News Europe that the successor of the Espace’s successor is the first of three that will make their debut.

But in a recent radio interview, Ghosn said that he recognizes Renault's difficulties in the high-end market. He said that the company has learned from its “past mistakes” and is prepared to apply them. The present flagship model of Renault is the Latitude.

It had been the temporary replacement for the Vel Satis, which Renault launched in 2001 but discontinued in 2009 because of poor sales. Market researcher JATO Dynamics said that in the large-car segment in Europe, Latitude sales put it at No. 3, behind Skoda Superb and Subaru Legacy/Outback.

Renault subsidiary Samsung Motors assembles the Latitude in Korea. It sold 10,719 units in 2011. Carlos Da Silva, an analyst for IHS Automotive, said that working with Mercedes may help Renault offer a premium model that could make it profitable.

Da Silva said that if this model fails, it means that Renault would probably not be able to afford the investment needed to deliver a model for upper-end car customers who didn’t find the Vel Satis to be appealing. [source: AutoWeek]

Topics: renault, daimler

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nissan has announced the pricing for its new commercial pickup line. So for those who have been waiting for Nissan’s official price list (plus a little more info), read on… ...
by - December 5, 2016
Sorry folks, the AMG-fied Mercedes-Benz X-Class will remain in the fantasy world. According to some news, the AMG big boss has finally spoken up about why an AMG X-Class is...
by - December 5, 2016
In Japan, Toyota stays in the limelight by always cooking up something new for its famous 86 sports car. A colour orange Toyota 86 performance edition is one that’s hard...
by - December 4, 2016
Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries