Renault considering a return to the US market

Article by Christian Andrei, on August 29, 2010

Renault is considering returning to the US market to sell cars and SUVs, a Wall Street Journal report claims. Renault left the market in 1987, which is the year that the Alliance and the Encore stopped rolling out of AMC factories. Even as Nissan entered the fold, there have been no concrete plans for its return to US shores.

Gerard Detourbet, head of Renault's entry-level vehicle division, said that the company is studying a move to North America, and the vehicle that could influence the decision is the low-cost Duster SUV.

Dacia in Romania is currently building the Duster but as soon as production is increased, this will eventually be sold as a Renault. Another factor that would be considered in Renault's US return is its success in emerging markets like South America and Eastern Europe.

Reportedly, Detourbet doesn't intend for Renault to enter the U.S. market with just one vehicle like it did with the Alliance in late 1982. Rather, he favors a family of affordable vehicles as the best approach.

Renault's Logan line is already established in many parts of the world; hence, it's possible it could be reworked for U.S. duty at some point in the future.

It's unlikely though that Renault would be moving back within 3 to 5 years. The challenge is that retrofitting the Duster for the US will make it heavier, more expensive, and without a diesel engine.

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016