Renault considers dropping the Dacia Logan MCV, Dokker and Lodgy

Article by Christian Andrei, on September 28, 2014

Three Renault models are at risk of being terminated as the vehicle market steers away from vans and stations wagons. The models are the Logan MCV station wagon, Dokker car-based van and the Lodgy compact minivan from Dacia, a spokesman disclosed, confirming a report from Les Echos.

According to Inovev analyst Jamel Taganza, the market in those segments is moving toward SUV/crossovers across the subcompact, compact and economy car segments.

Sales of the Lodgy have dropped in Europe while volume for the Dokker is flat. On the other, a new generation Logan MCV helped the model post significant jump in sales.

Despite the drop in sales of the Lodgy, Dacia remains a good performer for Renault after posting a 30-percent jump in sales in Europe to 250,769 units due to strong demand for the Sandero subcompact, Logan sedan and Duster SUV, according to market researcher JATO Dynamics.

Morgan Stanley estimates Dacia having a 9-percent operating margin, similar to the figures at luxury carmakers generate. Dacia has seen sales of the Lodgy drop 44 percent to 11,238 units in the first half, while the segment only fell 9 percent.

On the other hand, Renault more than doubled sales of the Logan MCVs in Europe in the first eight months of 2014 to 23,930 units from 10,700 in the same period in 2013.

According to Taganza said demand for the Dokker was the most consistent among the three models as its sales remained stable while the segment where it belongs dropped 41 percent between 2011 and 2014. He noted that the Dokker doesn’t compete that much against the Renault Kangoo. [source: automotive news - sub. required]

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