Renault Group logs 3% jump in global sales in 2014

Article by Christian A., on January 21, 2015

Renault Group posted a 3-percent jump in global deliveries in 2014 to 2.71 million cars and light commercial vehicles, thanks to strong sales in Europe of models like the Renault Captur and no-frills Dacia Sandero that offset weaker demand in Russia and South America. No-frills vehicles like the Sandero had their sales surge 5 percent to 1.14 million units.

Dacia models and the new Renault Captur subcompact SUV helped the group take advantage of the slow recovery in Europe, which hit a two-decade low in 2013. Chief Performance Officer Jerome Stoll said in a statement that while the overall demand for new vehicles remains “uncertain” this year, Renault is confident of posting another jump this year, backed by “an accelerated product plan” that entails five new models to be rolled out this year.

Stoll said Renault is expecting an increase in global volumes, a stronger position in Europe and improvements positions on its main emerging markets. Renault is expecting the auto industry to post an overall surge of between 1 percent and 2 percent in Europe and 2 percent globally.

By market, the carmaker posted in 2014 growths of: 42 percent in the United Kingdom, 30 percent in Spain and 29 percent in Italy. Europe accounted for 54 percent of Renault’s volume, from 50 percent in 2013.

Arndt Ellinghorst, an analyst at Evercore ISI, remarked that Renault has done a “good job in a tough market," as it was able to hike sales overall without giving up on pricing.

Topics: renault, sales

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