Renault, in cooperation with local partner Indomobil Group, has commenced selling its Duster sports utility vehicle in Indonesia. According to Renault, the Dusters are being assembled from semi-knockdown kits shipped from India. The Duster is sold as a Dacia in Europe and Africa but is offered as a Renault elsewhere.
Renault has likewise commenced selling in Indonesia its Renault Koleos SUV, which will be imported from South Korea, and its Megane RS, which will be shipped from Spain. A Renault spokeswoman said that the French carmaker also has plans to produce starting in 2015 other models in Indonesia (which have yet to be announced).
Indonesia is considered as one of the thriving economies in Southeast Asia. With a population of 250 million and vehicle ownership ratio of just 36 vehicles per 1,000 residents, Indonesia is a good market for sales opportunities form Renault, which is trying to post more sales outside its home market of Europe.
Jerome Stoll, Renault's chief performance officer, said in a statement that Indonesia is becoming a key country for the development of Renault in the Asia-Pacific region.
He said that the high growth rate of the auto market in the country will “fuel Renault's acceleration” as the carmaker introduces more models to cater to the demand of Indonesian customers. Renault will sell the vehicles through showrooms operated by Indomobil, which is planning to have up to 45 showrooms for the French carmaker by 2016.