Renault hopes that more people will get to like the Zoe subcompact electric car enough to buy it. Renault pointed out its extended driving range and low running costs as its highlights. The company believes that the Zoe hatchback will be its top seller among its lineup of electric vehicles that includes the Fluence Z.E. sedan, Kangoo Z.E. small van and the Twizy two-seater.
During the car’s launch, Bouvier, marketing director for Renault's zero emissions range, said that the Zoe is the first mass-market EV offered at a low price. Renault said that the Zoe's maintenance costs will be 20% lower than combustion engine cars since the EV doesn’t need oil changes and doesn’t come with other costs linked to combustion engine cars.
In addition, customers will save fuel costs since a full charge costs is priced below two euros in Europe for a 150-km driving range. In France, the Zoe has an entry-level price of 13,700 euros after a government rebate of 7,000 euros.
Each customer has to pay 79 euros every month to lease the Zoe's battery pack. It also costs between 600 euros to 1,000 euros to get a home charging unit installed.
According to the company, Zoe buyers can charge the car at over 20,000 public charging stations throughout Europe. Bouvier said that the Zoe's target customers will primarily be suburban residents who live in houses where there is room for the charging unit.