Renault hopes the Wind’s design will appeal to both sexes

Article by Christian A., on August 29, 2010

The new Renault Wind convertible, it hopes to make an impact in the European subcompact convertible market. According to Renault Product Manager Fleuryse Girot, the Peugeot 207 CC is the Wind's main rival. Most drivers of the Peugeot 207 CC are female but Renault is hoping that both sexes will be drawn to the Wind's design.

Girot said that it expects that the Wind's sleek style would be able to attract women while its sporty look and driving performance will appeal to the men.

Renault clarified that the main target group for the Wind is comprised of men and women between 25 and 45 years old who value fun-driving.

Renault is hoping to capitalize on the popularity of small convertibles in Europe. Renault estimates that depending on economic conditions, Europeans will purchase 100,000 small convertibles this year and that this will increase to 150,000 annual sales by the end of 2011. Girot clarified that the Wind is not a sports car but is sold as a coupe-roadster.

Technically, the car is not a coupe but it has a cockpit-style design and offers sports car-like driving performance.

It also boasts of having sporty design features that include the integrated headrests, the tunnel-shaped enclosures around the console controls, and the low position of the seats, which are only 51cm (20 inches) off the ground. The designer of the Wind is the Renault Sport Technologies division.

If you liked the article, share on:

Pin It

Comments

Recommended

South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries