Renault hopes the Wind’s design will appeal to both sexes

Article by Christian A., on August 29, 2010

The new Renault Wind convertible, it hopes to make an impact in the European subcompact convertible market. According to Renault Product Manager Fleuryse Girot, the Peugeot 207 CC is the Wind's main rival. Most drivers of the Peugeot 207 CC are female but Renault is hoping that both sexes will be drawn to the Wind's design.

Girot said that it expects that the Wind's sleek style would be able to attract women while its sporty look and driving performance will appeal to the men.

Renault clarified that the main target group for the Wind is comprised of men and women between 25 and 45 years old who value fun-driving.

Renault is hoping to capitalize on the popularity of small convertibles in Europe. Renault estimates that depending on economic conditions, Europeans will purchase 100,000 small convertibles this year and that this will increase to 150,000 annual sales by the end of 2011. Girot clarified that the Wind is not a sports car but is sold as a coupe-roadster.

Technically, the car is not a coupe but it has a cockpit-style design and offers sports car-like driving performance.

It also boasts of having sporty design features that include the integrated headrests, the tunnel-shaped enclosures around the console controls, and the low position of the seats, which are only 51cm (20 inches) off the ground. The designer of the Wind is the Renault Sport Technologies division.

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