Renault Kadjar expected to become a top-seller in Europe

Article by Andrew Christian, on January 29, 2015

Renault is expecting its Kadjar compact SUV to become one of the best-selling models in the segment in Europe with foreseen sales of 118,000 units in 2016, which is its first full year of sales. That places the Kadjar just behind the Nissan Qashqai and the Volkswagen Tiguan compact SUVs, according to data from IHS Automotive.

Renault disclosed the SUV’s name but didn’t divulge technical details and photos, which would be presented on a Feb. 2 press event. The Kadjar will be unveiled at the Geneva auto show in March. According to Renault spokesman, the Kadjar will be underpinned with the same platform that underpins the best-selling Qashqai.

In 2014, the Nissan sold 203,549 units of second-generation Qashqai while VW sold 150,300 Tiguans in Europe. At third is the Kia Sportage, with sales of 96,333 units, according to data from JATO.

IHS analyst Ian Fletcher remarked while the Kadjar and the Qashqai both come from the Renault-Nissan alliance, the French carmaker has to compete in popular segments in Europe to appeal to customers and support its manufacturing base.

He said that Renault might decide to capture previous customers who have shifted brands due to its lack of a competitive compact SUV. While Renault has the Koleos compact SUV, European sales of this model dropped 12 percent in 2014 to just 7,423 units.

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