Renault’s quirky ad for the Twizy two-seat electric car is targeted at millions of Apple iPhone and iPod touch users. It is Europe's first "iAd" using Apple's new mobile advertising network. Renault is hoping to attract young “early adopter” urban buyers to the Twizy, a four-wheel scooter-style vehicle that has the passenger seated behind the driver.
In a statement, Renault said that with Renault’s move to launch Twizy's mobile marketing with iAd, it is recognizing Apple users as being “at the forefront of mobility.” The iAd addresses worries of a potential customer such as the electric car running out of power.
Those who use the iAd can gauge how much to charge up during any of their daily activities. A Renault spokeswoman said that the Twizy will be launched in Europe in December 2011. The Twizy is priced between 5,000 euros and 10,000 euros (about $6,650 to $13,290).
Renault’s ad will only appear in the iPhone and iPod touch and will not be seen in print, television or Web media outlets. Renault’s launch of EVs in key segments is a step towards its goal of becoming the first volume automaker to offer electric vehicles to the mass market.
Renault revealed that it plans to produce over 200,000 EVs a year by 2015-2016. [via autonews - sub. required]