Renault launches inter-country battle for new Captur on its Facebook page

Article by Christian Andrei, on March 12, 2013

Renault fans throughout the world can vote for their favorite personalized Captur in their country’s colors during the Geneva Motor Show. There’s an application on Renault’s international Facebook page that allows fans to choose from a variety of personalized versions that use the colors of the following countries: Algeria, Argentina, Brazil, Britain, France, Germany, India, Italy, Romania, Spain, Switzerland and Turkey.

Renault Design came up with these stunning personalizations. After all the votes are submitted, the winning personalized Captur will be built and will then be displayed at different events for 2013. Renault will announce the vote results on March 18 on Facebook.

According to Florence de Goldfiem, Vice-President, Corporate Communications for the Renault Group, the Inter-Country Battle is a recent addition to the exclusive content that’s available to fans of the international Renault Facebook page. So far, this page has about 400,000 fans.

This activity surrounding the new crossover is in line with the Captur’s launch as it places the focus on its distinct design and universal appeal. Those who voted for the Captur version they like will get the chance to be selected during a draw to win a VIP experience for two in a Captur at the 2013 Cannes Film Festival, which Renault has been a partner of for three decades.

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