Groupe Renault’s Design teams typically work on various ideas that are not meant to renew models in its range but instead, they create something new just for the sake of it. The creation of the Coupé Corbusier concept car began about two years ago when the design team wanted to learn more about “French cultural objects.”
Their research brought them back to the 1930s which is considered by many as the golden age of automobiles. One thing they learned was that while Le Corbusier was a clear cause for reflection, it was in fact, concept-wise, a prelude to many of the modern cars.
The team saw inspiration in Le Corbusier’s simplicity, mastery of light, geometric elegance, the aesthetically-pleasing structure, and visual appeal. The Design teams knew that they had to honor this visionary designer and architect who made it possible not only to reinvent architecture but to make it more accessible to the public at large.
His value structure and thoughts are shared by Renault. You would know this if you’re familiar with the company’s distinctive art collection which is composed of more than 300 works.
These include architectural installations, drawings, paintings, and sculptures created by around 30 French and international major artists from 1967 to 1985. The uniqueness of the collection is mainly due to the original approach that has long been adapted by the company.
The goal was not to acquire cars that have already been built. Rather, Renault wanted to collaborate with contemporary artists, particularly those who had an interest in the industrial world. In order for the artists to come up with original works, Renault knew that they had to work in ideal surroundings.
As such, it was Renault who provided everything, from the financial assistance to the technological and logistical aspects as well. The result is that the collection by Renault symbolizes its altruism, boldness, innovation, and vision.
Selected works are typically exhibited on a regular basis in many of the major museums located in countries where Renault has operations. Currently, in the same country where Renault exhibits its collection, it also commissions artists to come up with new works.
There is for example Emirati artist Ebtisam Abdulaziz and Arslan Sükan who is from Turkey. Renault’s collection at present now includes works from Chines artists He An and Wen Fang.
To commemorate the 50th death anniversary of Le Corbusier, the Centre des Monuments Nationaux in France will be holding an exhibit entitled “Des voitures à habiter: automobile et modernisme XXe-XXIe siècles,” which translates to “Cars for living: the automobile and modernism in the 20th and 21st centuries.” The exhibit is open from October 22, 2015 to March 20, 2016, at Villa Savoye in Poissy.